Where Luxury Meets Bloom
Hermès partnered with Bloom Boom to create an exclusive flower bar experience during their Spring Collection preview at Beverly Center. The activation invited VIP clients to design their own bouquets with guidance from our master florists.
The installation featured a custom-built flower bar in Hermès' signature orange, stocked with over 2,000 stems of premium roses, peonies, dahlias, and exotic protea. Each arrangement was wrapped in bespoke tissue and ribbon matching the brand's iconic packaging.
The Experience
Guests selected stems from curated color palettes — "Jardin d'Été" (soft pastels), "Équateur" (bold tropicals), and "Classique" (timeless whites and creams). Our florists guided each guest through arrangement techniques while brand ambassadors served champagne.
The activation generated over 50,000 social media impressions, with guests sharing their custom creations using the branded hashtag. A perfect marriage of floral artistry and luxury retail.
